Radiating Internal Digital Transformation Success to Customers

by | Mar 17, 2022 | Change enablement, Digital transformation

During the first article of the digital transformation series, the problems companies face were discussed. In our second edition, we identify solutions for successful digital transformation enabling high-performance remote work. By outlining your business goals, testing your proof of concept, and enriching individual value through change management, you can become a role model to your customers.

The Promise of Remote Work

Clearly, the innovation and scalability of remote work is powered by digital transformation. Equipped with challenging technical and human factors, analysis and insight is crucial. In order to seize this potential leverage, the work environment needs to change. High turn-over rates have increased, causing business leaders to rethink their growth strategy. You need effective communication that boosts productivity, providing structure within your work culture. However, it’s much more than technical, it’s personal too. True brand alignment begins with your authenticity and your core values decide the identity behind your company. But it has to include everyone, a bottom up work culture. Strategic positioning built by trust and inclusive culture through sharing goals with your team will create accelerated growth.

Develop a Proof of Concept First

A great starting point begins with a proof of concept. Reimagining the future sounds daunting, so you should try to avoid wasting time and resources by testing it out. A blueprint for your strategy can increase the likelihood of success and the range of scalability for your company. Define your core business needs and why they are needed. Needs analysis helps organisations become proactive in approaching potential risks before they become problems. Is it to check any hint of uncertainty, prove a technological tool, or to understand if employees grasp new protocols? Remote work will create gaps, so being able to identify these areas will help development and user adoption become easier.

However, falling behind market innovation creates an even wider gap, unless digital transformation fits into your narrative. Some of the prospects regarding digital transformation include an increase of productivity, a reduction of costs and greater access to a larger talent pool. Therefore, understanding your company value, the why, should help you find a method to improve communication, coordination, and culture. How we exchange information, how we create common goals, and how we create improved engagement should be prioritised.

Embracing The Human Factor

Recognise your team members as human beings. Understand them and learn about their outside lives. Greater engagement equals better user adoption and as such, performance. People want choices such as when, where and how they work. If you adopt an employee centric focus, it will lead to growth, trust and brand advocacy. With more autonomy and the freedom of choice, people will feel empowered beyond the scope of their output performance.

This will also increase job satisfaction and reduce employee turnover rate. By becoming aware of your unique identity composition, you can make informed decisions around the narrative of your brand such as authenticity, differentiation in a competitive market, and consistent communication style. Individual identity and collective identity is your brand and culture. Being intentional about online meetings, sponsoring leadership roles and planning retreats outside of work are examples to build better communication. This transition of an organisation’s goals and processes, otherwise known as change management, is a systematic approach for effecting change, controlling change, and helping people adapt to change.

Change Management, A Strategy’s Strategy

There are a few kinds of organisational change such as developmental, transitional, and transformational change. Here, we focus on transformational change, the radical overhaul of fundamental organisation across culture and operations. Thanks to tech advances, remote work is unlike anything ever before seen. For remote teams to be successful, business leaders must realise the effects on processes, systems, and people. Alignment is key to success!

Communicate Your Internal Success to Customers

The importance of customer’s satisfaction has been reinforced through digital transformation. Customer and employee engagement go hand in hand. After all, customers are the lifeblood to your organisation. Some remote teams ended up losing customer connection amidst all the fundamental changes to work activity. Customers are people too. Customer value is just as important as team value. If your customers don’t come first, you run the risk of being out innovated and becoming irrelevant. You should consider regular conversations with them, not just about what they bought but how it impacts them as well. This will also reinforce the why of your business, resulting in greater engagement and bolder innovation.

Digital transformation is key for successful remote working but we need to prepare before taking uncalculated risks. What are you working for exactly, should be the question and answer to the problems companies face behind remote work. Emphasis on human value must precede technological advances in and outside the workplace. This starts with a new strategic position centred around each individual makeup redefining the brand and value of your company.

About the author:  Priya E. Abraham

Priya E. Abraham is the founder of Cyberconnecting and author of ‘Your Cyberpower. How to Safeguard Your Remote Business’. She is a digital transformation strategist, privacy advisor, and mentor. Priya brings 20+ years of experience in global business across industries, working with established enterprises and start-ups. In addition to holding a PhD in Business Anthropology and an MBA, she is an accredited Data Protection Officer. Priya has lived and worked in Europe, Russia, the U.S. and MENA. Her experience in all things remote is brought to life in her products and services.

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