How Cybersecurity Boosts Your Brand Growth

by | May 1, 2021 | Cyberpower Brand Framework, Cybersecurity

Our professional interactions are becoming more digital by the day. The digital revolution has brought with it endless opportunities for business automation, cybersecurity, brand reach and growth. But now, more than ever, digitalising business processes, content, and interactions requires special care with regard to online security.

A strong cybercapacity foundation, which encompasses both elements of cybersecurity and privacy, can benefit every aspect of your business. While many entrepreneurs acknowledge the basic necessity for greater security, what is less discussed is the value that your cybercapacity can add to your brand.

Previously, we have introduced the Cyberpower (CP) Brand Framework, going over the components that make it into a strategic roadmap.

Cyberpower Brand Framework

Here, we dive further into the importance of safeguarding your digital assets when embarking on brand growth.

Recapping the Cyberpower Brand Framework

If we conceptualise your brand as a house that is home to your business, the CP Brand Framework is the building plan, which seeks to ensure that the construction stands on a sturdy foundation. With branding, the widely available ‘quick-fix’ solutions often make sure that the house comes together and looks great. Without a doubt, appearance is important to attract people in the first place. But without paying attention to the foundation, how long and in what conditions the house persists is up to faith.

The CP Brand Framework first sees the importance of identity awareness for nailing down your unique strategic positioning and embarking on the conscious development of authentic branding. Secondly, it factors in your cybercapacity, to make sure your brand is ready to withstand the cyberrisks we all face today. These two steps form the foundation of all your online interactions and constitute the starting line for further brand development.

For a full overview of the Framework, check out about your Brand Development in Cyberspace

Your Interactions and Assets in Cyberspace

So what are the cyberrisks and the digital assets that we already alluded to?

Cyberspace presents a constantly evolving challenge for individuals, business leaders and governments around the world, with increased malicious activity on all levels. One of the main characteristics of cyberspace today is unprecedented connectivity. While this is the reason behind all the great benefits of digitalisation, it also means greater exposure to potential threats through increased linkages.

Businnes Ecosystem

If a threat occurs through any of the interlinked interactions, your business is automatically involved in the potential chain reaction. For example, if one of your partners suffers a data breach, your business data may be leaked. While some things may be out of your control, having the overview and awareness of your interactions, already increases your chance of identifying risks before they halt your business and demand a costly recovery.

Your digital assets include all the online material that makes or breaks the operation of your business. From your personal data, to your online accounts as well as your internal and external business content. Understanding how to safeguard these assets is embodied in the cybercapacity concept and the accompanying cybersecurity toolbox.

Your Cybercapacity

For a detailed rundown on the definitions as well as first steps to building your cybercapacity read our post on How To Successfully Win Digital Trust With Your Clients

More exposure of your brand in cyberspace opens up incredible growth opportunities, yet it also increases your chances of falling on the path of malicious actors.

Taken together, a strong cybercapacity is the foundation for your brand to survive and thrive in the cyberspace of today.

Promise of Digital Trust to Your Clients​

From the interlinkages illustrated above, it is clear that your digital assets are further linked with the assets of your clients.

Digital trust in today’s business environment entails making a promise of security and privacy to your whole ecosystem and upholding this by implementing the necessary measures. You are responsible for making relevant changes to ensure the integrity of your interactions in cyberspace to the best of your abilities.

At the end of the day, your brand and your business is about your clients. It is important to make sure that you do everything you can to provide the value that you do in the most secure way possible.

After covering all your bases, you can then incorporate a genuine promise of digital trust into your brand communication. In the current environment, where the conversations on security and privacy are becoming increasingly more prominent, your brand has the opportunity to turn the cyberrisks of today into a competitive advantage. Are you up for the task?

If you’re looking to explore how the CP Brand Framework can benefit your business further, we invite you to schedule a conversation here or become a freemium user of our Brand Identity Development Taster package here.

About the author:  Priya E. Abraham

Priya E. Abraham is the founder of Cyberconnecting and author of ‘Your Cyberpower. How to Safeguard Your Remote Business’. She is a digital transformation strategist, privacy advisor, and mentor. Priya brings 20+ years of experience in global business across industries, working with established enterprises and start-ups. In addition to holding a PhD in Business Anthropology and an MBA, she is an accredited Data Protection Officer. Priya has lived and worked in Europe, Russia, the U.S. and MENA. Her experience in all things remote is brought to life in her products and services.