Digitalisation has accelerated significantly during the past year. As such, it transformed how we interact with others faster than we could have ever imagined. The cyberconnected world of work and play brings with it technology jargon like “5G network security”, “device configuration” and “mobile application development”. This strikes confusion into the hearts of many business executives, who don’t know where to begin.
For success in business, digital transformation should start with humans, not technology. Importantly, it is about the superior quality of work relationships, enabling people to break through the silos so typical to the world of work. Innovating or adopting digital requires the engagement and accountability of many different stakeholders across the enterprise and beyond.
In the post-COVID age of 5G empowered innovation, such as virtual assistants and connected cars, business leaders need to raise important questions such as:
- How do we manage shifting powers in the hybrid world of work?
- How can we build effective work relationships across social, technological, and social boundaries?
- How can we truly engage our people and clients in the digital transformation processes?
At Cyberconnecting, we believe that responses to these questions require a holistic and human-centric approach. Tools from digital anthropology – such as UX research – and the application of an identity-based approach deliver the solution necessary to create relevant and engaging content. Not only that, they also help build meaningful and effective connections in today’s cyberconnected world of work and play.
Schedule a free conversation with Priya E. Abraham to see what this could mean for your business.